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Advertising Standards Authority - what may I say?

In March 2011 the Advertising Standards Authority received new powers over what you can and cannot say on your web marketing.
Companies and sole traders have been given 6 months, say the ASA, to ensure their digital media comply with the new code, enforced across the UK from 1st March.
The Therapy Directory will support you in your efforts to comply with the rules and guidelines.
If you see anything on this site which you believe needs to be altered (for example the use of "CAN" rather than "MAY") please let us know.
Do not restrict yourself to reviewing your own entry. Read what others say... and also help us to provide better and more complete or acceptable definitions for each individual therapy and condition.

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